Remote vs. On-Site Production
We’ve created many of our settlement videos for personal injury attorneys this year using Zoom. We complement these interviews with photos and music in order to tell the story. Personal injury firms can rest assured that Zoom interviews work effectively for mediation videos. Initially we had some of our own concerns related to quality. We don’t anymore!
Zoom puts people at ease during an interview. Which is important! With on-site production, we generally don’t come in with a ton of video production equipment. It’s always one person conducting and shooting the interview for our law firm clients. Since the content is so private we limit it to that. But, it’s obviously more complex than interviewing someone through a platform. With Zoom, we interview remotely, and the injured victim, or family member has their own space. This makes them more comfortable during the interview.
Step 1, Getting To Know The Injured Client
As part of our process, we always spend time getting to know the victim or survivor over the phone. Trust is vital in telling a Day In The Life video story. A client who has suffered an injury because of an accident is trying to recover. The first thing we tell that person is that we’re sorry that they’re going through this. Accidents are a traumatic thing to recover from. They bring on physical pain. In some cases a brain injury can be debilitating for life. It not only affects the person who had the accident, but the family too. It’s taxing and emotionally draining.
We have all the pertinent medical records and history of the case while talking to the injury victim. That way they don’t have to repeat every single thing and get us up to speed! It’s just another way to provide value and prove that we’re their advocate.
Empathy is crucial. We’re sympathetic to their injury and we want them to recover. We’re able to make them feel that early on. No one wants to feel like a number or a case file.
Step 2, Zoom Settlement Videos For Attorneys
We’re ready for our Zoom interview. We’ve sent a link to our injured victim and have our questions ready and have done our research. Our interview subject even knows what clothes to wear and how to get the best lighting.
The length of the interview varies case to case. They can take less than half an hour, while some more complex cases can take over an hour and a half. We’ve seen injury victims and family members open up more. The videos hit home. They have enough space to be emotional without the proximity of another person and a camera. It’s an interesting psychological experiment watching what unfolds in that setting.
Our settlement videos for personal injury attorneys are customized to the individual. Each case is different; whether it’s a cycling accident, slip and fall, or automobile crash. We learn about their life before the accident, and what changes have happened after. We make sure that comes out in the interview.
FINAL THOUGHTS
When it comes to on-site video production versus creating videos remotely, both have their unique benefits. In the end, content is king. Authenticity will always come first, and that will resonate no matter how a video is produced.