The Strategy of Video
Producing a video for an injury claim can work well under the right set of circumstances. Settlement videos are a smart choice with the right case. Insurance adjusters have a difficult job. They process files every single day. At times there might be a couple hundred of them on their desk. Their supervisors are on them to close cases and move on to the next file. What else? They have personal injury firms calling them on behalf of their client and there’s times where those conversations aren’t nice. Piece of cake right? Not really! So let’s talk about how a serious injury video might help when you’re working with them.
Given the challenges of this job, it’s up to the accident attorney to figure out the best way to stand out. That’s where a video strategy comes into play. Does your client really want their case to go to trial? In some cases that answer might be yes. Other times, a resounding no.
So how can a video for an injury claim help in the settlement process? It demonstrates that you have confidence in your client’s story. It brings you to the top of that stack on their desk. By personalizing your client through a serious injury video you’re not just another file. You’re different.
Settling Your Injury Claim or Filing A Suit
In some cases personal injury firms have to go to trial because there’s just no other recourse. Some insurance companies are just conditioned to assume the worst about your claim. They may not believe there’s ample causation issues. They’re constantly asking themselves the question, “Are the injuries really as significant as what’s being said?”
A personal injury attorney who immediately thinks about litigation, could be making a mistake. There may be easier ways to increase your client’s settlement. Serious injury videos position your client as a sympathetic character. They paint a story for the adjuster and reveal how a person’s life has changed dramatically.
Who Should Be Interviewed in a Serious Injury Video?
A video for an injury claim starts and ends with the interviews. If you look at both sides, the insurance company has some doctors and experts they can rely on, but so do you. But your secret sauce really revolves around all the people who know the injury victim. These can be friends, family, neighbors, someone from a church; anyone who can talk about the before and after effects of an injury is a great candidate. That’s where the real advantage comes into play. The insurance company has nothing to combat that.
These are the people who can talk about how life has changed for “Sarah” or “James.” They can provide texture from a vocational or recreational standpoint. The details and specific examples in a settlement video come in the form of interviews which connect on both an emotional and logical level.
When an injury occurs, it’s not just the body that’s hurt; it’s everything else. The pain, the treatment, the inconvenience, all of the mental anguish, it adds up. It’s easy for an injury victim to lose their sense of identity if they can’t take part in an activity they once loved. They not only have lost the activity but all of the relationships that are a part of it.
Final Thoughts
Video possesses many powers. It’s a tool that documents facts, but also conveys emotion. It gives the viewer an inside look at what’s going on in a person’s life. It provides a way to bring people together no matter what their geographical distance is. That’s especially important when each person may have their own unique angle on how the victim’s life has changed.